Bankific will empower banks with strategic and impactful marketing communications that cultivate stronger customer relationships, drive sustainable growth and maximize profitability.
What's in a name?
The name “bankific” combines “Bank” with the suffix “-ific.” The term “Bank” directly relates to the financial institutions that we serve. The suffix ‘ific” is derived from the Latin ‘facere,” meaning “to make” or “to do,” and is often used in English to imply a sense of transformation or enhancement. Thus, “Bankific” suggests a focus on making banks more effective in their marketing communications, emphasizing a transformative approach tailored for the financial sector.
What is Bankific?...
It's actually very simple. Bankific provides a full-service marketing solution to banks and financial institutions, that saves them money and gets the job done.
Combining practical experience with marketing knowledge is critical for the success of any organization. Bankific uniquely takes the 25 years of B2B and bank marketing experience of its President and founder, (Matthew Terry) and partners, to help financial institutions address and provide solutions for their marketing needs.
Founder and President Matthew Terry, has worked as a marketing director and chief marketing officer for independent banks in Southern California for over 15 years; leading marketing and business development teams within those institutions to catalyze and support unparalleled growth and expansion. Matthew also holds the distinction of being an ABA (American Banker’s Association) - Certified Financial Marketing Professional (CFMP).
